55
ear piercing kit
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($4.39–$11.99) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great466.97avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good£366K£366K/yr · 1.0M searches
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.39–£11.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand