43
dry shampoo volume
Skip itPrices mostly outside the sweet spot ($2.08–$14.77) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,620.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£77K£77K/yr · 152K searches
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£14.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier