48
dry shampoo powder
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,495.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Price range
Bad£2.19–£18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 97K searches