51
dry shampoo paste
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£18.07avg listing price — sweet spot $15–$100
Price range
Great£10.45–£34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,852avg incumbent reviews — the moat a new listing must climb
Market size
Okay£242K£242K/yr · 179K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand