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dove hand wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible93.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 126K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.93–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier