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dog ears
Skip itPrices mostly outside the sweet spot ($4.18–$12.66) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great280.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 64K searches
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.18–£12.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier