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disposable towels
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Review moat
Good1,255.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.02–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 63K searches