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diprobase ointment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£490K£490K/yr · 299K searches
Review moat
Good1,305.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£3.77–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand