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dewy foundation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,568.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay£124K£124K/yr · 474K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.85–£9.56cheapest to priciest tracked listing — scored on the share inside $15–$100