40
dewberry perfume
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible72.56avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.15–£32.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 43K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-66.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand