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dettol hand wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Price range
Good£1.20–£38.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,418.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand