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dermatitis cream
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,514.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay£113K£113K/yr · 127K searches
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Price range
Bad£2.67–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.1%90-day search growth — must beat 0% to launch