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deodorant womens multipack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good817.3avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Price range
Okay£1.52–£20.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 57K searches
Brand share
Bad100%top-5 brand share — brand-locked demand