50
deodorant wipes
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+115.2%90-day search growth — must beat 0% to launch
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,600avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.43–£19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 64K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Trending