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deodorant balm
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.04avg listing price — sweet spot $15–$100
Review moat
Good1,020.08avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.10–£24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£272K£272K/yr · 161K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand