45
deer ears
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible92.64avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.90–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 320K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier