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dark red hair dye
Skip itPrices mostly outside the sweet spot ($4.16–$13.36) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,633.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 345K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.16–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100