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dark brown hair dye
Skip itPrices mostly outside the sweet spot ($2.53–$8.32) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£181K£181K/yr · 409K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,110.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100