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Prices mostly outside the sweet spot ($2.51–$10.50) — this niche doesn't clear our bar today.

Market size 16Growth 24Conversion 48Competition 83Returns 100Price range 0Avg price 17Brand share 33Review moat 24Quality gap 70

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,494.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.12

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 265K searches

Price range

Bad£2.51–£10.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

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