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curly hair products
Launch itA $1.1M/yr market growing +3.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.0M searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£2.16–£21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,260.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.88avg listing price — sweet spot $15–$100