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curly hair oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great456.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£110K£110K/yr · 199K searches
Price range
Bad£2.41–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand