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curly hair conditioner
Skip itPrices mostly outside the sweet spot ($3.43–$13.50) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£120K£120K/yr · 144K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,957.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Price range
Bad£3.43–£13.50cheapest to priciest tracked listing — scored on the share inside $15–$100