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55

curly hair brush

Worth a look

Shows low returns (0.4%), but soft demand (-9.5% this quarter) keeps it on the watch list.

Market size 56Growth 20Conversion 67Competition 61Returns 98Price range 68Avg price 24Brand share 65Review moat 24Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Good£4.34–£37.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good£409K

£409K/yr · 790K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,840.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.54

avg listing price — sweet spot $15–$100

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

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