50
curl gel
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£417K£417K/yr · 792K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Price range
Okay£2.16–£21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.60avg listing price — sweet spot $15–$100
Review moat
Bad4,894.95avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand