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52

curl cream

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.

Market size 52Growth 35Conversion 90Competition 17Returns 99Price range 73Avg price 54Brand share 26Review moat 24Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.74–£42.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.51

avg listing price — sweet spot $15–$100

Market size

Good£328K

£328K/yr · 246K searches

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,950.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Search terms