38
cupid
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£26.68avg listing price — sweet spot $15–$100
Price range
Great£9.34–£77.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,533.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£83K£83K/yr · 130K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand