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cruella wig
Skip itSoft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great427.82avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.25avg listing price — sweet spot $15–$100
Price range
Okay£5.58–£21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad£15K£15K/yr · 56K searches
Growth
Bad-67.4%90-day search growth — must beat 0% to launch