35
cream for very dry skin on legs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,431.11avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.86–£20.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 178K searches
Brand share
Bad100%top-5 brand share — brand-locked demand