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cotton pads
Skip itPrices mostly outside the sweet spot ($1.54–$6.57) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.7M searches
Review moat
Okay1,896.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£3.04avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.54–£6.57cheapest to priciest tracked listing — scored on the share inside $15–$100