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copper hair dye
Skip itPrices mostly outside the sweet spot ($3.50–$12.60) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,425.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 335K searches
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Price range
Bad£3.50–£12.60cheapest to priciest tracked listing — scored on the share inside $15–$100