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cooling spray
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,806.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay£199K£199K/yr · 379K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.77avg listing price — sweet spot $15–$100
Price range
Bad£1.13–£14.56cheapest to priciest tracked listing — scored on the share inside $15–$100
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