45
cool toned contour
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.59–£44.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,272.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 436K searches
Brand share
Bad97%top-5 brand share — brand-locked demand