50
contour stick
Worth a lookShows low returns (0.1%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£196K£196K/yr · 736K searches
Price range
Okay£2.37–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,571.74avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand