50
contour palette
Worth a lookShows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,334.12avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.37–£23.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 182K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand