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conductive gel
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,272.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Market size
Okay£110K£110K/yr · 94K searches
Price range
Bad£4.87–£17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-18.2%90-day search growth — must beat 0% to launch