51
conditioner
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.81–$16.61) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 1.8M searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,222.89avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Price range
Bad£0.81–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100