40
conditioner bar
Skip itPrices mostly outside the sweet spot ($2.47–$12.34) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,682.24avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 61K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£2.47–£12.34cheapest to priciest tracked listing — scored on the share inside $15–$100