47
concealer
Skip itPrices mostly outside the sweet spot ($2.92–$6.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£751K£751K/yr · 2.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Review moat
Bad27,023.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£2.92–£6.37cheapest to priciest tracked listing — scored on the share inside $15–$100