40
concealer stick
Skip itPrices mostly outside the sweet spot ($1.93–$7.42) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,200.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 200K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.49avg listing price — sweet spot $15–$100
Price range
Bad£1.93–£7.42cheapest to priciest tracked listing — scored on the share inside $15–$100