45
comfrey
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good851avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.47avg listing price — sweet spot $15–$100
Price range
Okay£4.37–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£77K£77K/yr · 67K searches