56
comb
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£461K£461K/yr · 1.0M searches
Review moat
Okay1,596.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.11avg listing price — sweet spot $15–$100
Price range
Bad£2.37–£11.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand