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coloured mascara
Skip itPrices mostly outside the sweet spot ($2.82–$14.33) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 118K searches
Review moat
Bad35,351.1avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.82–£14.33cheapest to priciest tracked listing — scored on the share inside $15–$100