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coloured hair spray wash out kids
Skip itPrices mostly outside the sweet spot ($4.62–$13.28) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,805.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£85K£85K/yr · 215K searches
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.62–£13.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap