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colour changing lipstick
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good813.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 169K searches
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.7%90-day search growth — must beat 0% to launch