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colour changing foundation
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.72avg listing price — sweet spot $15–$100
Price range
Good£6.32–£31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£506K£506K/yr · 706K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,311.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf