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coconut shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good815.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.09avg listing price — sweet spot $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.66–£17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£33K£33K/yr · 55K searches
Brand share
Bad100%top-5 brand share — brand-locked demand