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coconut perfume
Worth a lookShows a sweet-spot price point ($21.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£21.65avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£5.70–£50.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£333K£333K/yr · 440K searches
Review moat
Okay1,538.35avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand