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coconut oil for skin
Skip itPrices mostly outside the sweet spot ($2.23–$15.24) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£120K£120K/yr · 141K searches
Avg price
Bad£8.25avg listing price — sweet spot $15–$100
Review moat
Bad17,907.76avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.23–£15.24cheapest to priciest tracked listing — scored on the share inside $15–$100