55
coconut body spray
Worth a lookShows low returns (0.2%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good902.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£2.74–£19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 87K searches