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coconut body butter
Launch itA $971K/yr market growing +22.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Great£971K£971K/yr · 1.2M searches
Review moat
Good979.65avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£1.93–£18.17cheapest to priciest tracked listing — scored on the share inside $15–$100